Published in Women’s Wear Daily on December 12, 2007.

New online shopping service Storeadore.com invites women to shop and share insights about the best fashion, beauty, accessories and furniture boutiques in the country.

Visitors can virtually browse specialty stores in New York, Los Angeles, Boston and Washington and offer tips and reviews to others.

Storeadore was founded last January by Meredith Barnett, who serves as the company’s chief executive officer, and Cristina Miller, who is president. Miller’s experience in management consulting, sales and marketing complements Barnett’s expertise in the fashion and editorial worlds.

Storeadore.com went live on Oct. 22 and the Web site covers 1,700 boutiques and specialty stores around the U.S. Barnett and Miller employ one full-time staff member and 20 freelance fashion writers who update Storeadore.com daily with new content and work to expand the online shopping community. Within the first two weeks of its launch, Storeadore received more than 80,000 hits, 72 percent of which explored the site beyond simply the home page.

When looking for shops to feature on Storeadore.com, Miller and Barnett scout stores that carry popular, contemporary brands, as well as smaller, undiscovered designers.

“Most importantly, a store has to be customer-friendly, innovative and charming — a place where you would want to spend time,” said Barnett.

Storeadore.com’s store profiles include a map of the shop along with directions, a picture and an informative editorial review that touches on everything from the store’s history and design aesthetic to the labels it carries and its vibe. Any fashion or beauty search can be further refined by location, product, price and special features of the store, such as celebrity favorite, green/environmentally friendly, a user-friendly Web site and hard-to-find sizes.

With that technology, Storeadore has created shopping experiences that are not only led by “fashion experts” but also by other shoppers’ insights. Storeadore members have their own home pages, dashboards and personal profiles, where they can highlight their favorite stores, products, style preferences and include notes about themselves. Members are encouraged to post reviews and create custom shopping guides, such as “Best Denim Stores in New York City” or “Thrifting the Best Vintage Stores,” to share with other members.

- Sarah Perpich

Featured on the Storeadore.com blog.

Glamazon Attitude 1940’s Dior New Look-Veronica Lake meets Femme Fetale 1970’s Suits and Wide Leg, High-Waisted Trousers 1980’s Working Woman 1920’s Minimalism Suits Influence S&M-Patent Biker Chic Boho-Tec: Bohemian Meets the Future Knights in Shining Armor Volume – BOLD SHOULDER Power Suits and Power Dressing Fur, Feathers, Fantastic Shine on Gray Days Mad for Plaid

• origami • pleating • v • patent • quilted • glossy • technologically revamped fabrics

	• patent • black • tangerine orange • green • purple • pink • cobalt blue • poppy red

all photos from style.com

Skirt suit-swing or pencil
Mannish suit-high waisted wide leg trousers + bold shoulder blazer

Puffed sleeve Herculean V with masculine shoulder pads and low v neckline to add sex appeal The perfect white shirt Va Va Volume on top Reimagined sleeves-full at shoulder and tapered at wrist Volumous Sleeve Big collars

look by Armani Privé

Highwaisted wide leg Jodhpurs Slim sleek minimal leg Slouchy chic slacks “mannish”-looser and longer Grey jeans is a must Modish slim cut suits

Metallic gold/silver party dress
Warrior princess amorous frocks
Feathered frocks
Block color dress
Sweater Dressing!!
Hourglass returned
Long Live Azzedine Alai
Glamour gowns

Leather biker jacket Fabulous Flamboyant Furs and Feathers Cape! Peacoats Swingcoat Anorak/quilted/parkas: - to satisfy our sporty side Petticoat required Short swing coat and fitted prep-school blazer Sheen Trench Neoprene vests/half-sleeved jackets

oversized peacoat by sisley

Patent is a must
Lace-up boot with platform and buckles
Statement patent pump-metallic/brown/red/hot pink/ green/purple
Platform black pump with cone heel
Fuchsia Pump!
Cap-toe flat boot
Bootie with built in sock
Platform and cone heel pump
Riding boot
Lethal heels
Ankle bootie is a must!
Demi shoe boot-zipped, Velcro, lace, spiky
Black leather pump
Patent heeled croc boot
Fold over flat suede boot

handbag by miu miu

Patterned Doctors bag OVERSIZE CLUTCH! Structures, shinier leathers Roar-animal skins galore Ruching, feathers, and even fur satchels Patent anything! Streamlined clutch Structured ostrich bag Studs and hardware required

Corsets galore-jus think-instant posture lessons for free!
Wide belts wide belts everywhere
Multiple straps and double belted and double buckled
Widest ever-from bust to top of hip
Armor time
Supersized and also skinny…and don’t forget midi

gloves by Marni

1949 French Vogue-“Gloves have begun their reign.” Ditto for this year! Elbow length or short-both acceptable All colors-black, red, and of course metallic Think furry or feathered fingers Fingerless in pink or turquoise Fetish black and of course PATENT! Biker gloves unite! Gauntlet-like=Warrior princess covered in studs Mittens and mini’s for the bracelet sleeve jackets/boleros Muff Muff Muff makes fashion fluff

Wide brim wonderland
Cloche
Babushkas
Beret-placed on precise angle for instant chicosity!
Caps-in tweed, leather, or satin
Wooly and skully caps

GOODBYE LEGGINGS HELLO TIGHTS!
OPAQUE all-the-way
Head to toe hues
Black legwear invades the runways
Colored Opaques mostly solid

Statement pieces Long luxurious lariats Biker chains toughen up-think multi-stranded and multi-sized Beaded chokers Wearable art-bold and shiny metal emblems

necklace by Stephen Dweck

Oversize chandeliers still roars strong

Oversize cocktail rings make the statement One on every finger - think mean, think mafia, think knuckle crunchers

Get BANGLIZED! Breaking the bar-Reaching new heights Bangles, the bigger the better, the more, the best! Wide, plastic, enamel or metal